🇨🇦 Learning from the Best: A Field Trip into Canada’s Interior Retail Experience

As part of iDecor’s ongoing market research in Canada, Nguyen Tuan Nguyen (CEO) recently spent time visiting some of the country’s most influential home furnishing retailers, including IKEA and Structube.

Observing how Canadian retailers design flow, layout, and product context

It was about observing how Canadians experience interior products in real life.

From full-scale room setups to curated lifestyle corners, these brands do more than sell furniture. They tell stories. They guide customers visually, emotionally, and practically, helping them imagine how a space will actually feel, not just how it looks.

Inside a Structube showroom, where complete room stories guide customer imagination

What stood out most during this visit:

• How products are displayed in real-life contexts, not isolated items

• How layouts subtly guide customer flow and decision-making

• How simplicity, accessibility, and clarity are prioritized for everyday Canadian households

• How in-store experiences connect seamlessly with digital inspiration and self-service exploration

These insights are incredibly valuable for iDecor.

At IKEA Canada, studying how everyday living spaces are translated into intuitive design experiences.

Our mission is not just to build an AI interior design tool, but to bridge the gap between inspiration, visualization, and real purchase decisions. Seeing how leading retailers design their physical experience helps us refine how iDecor should present spaces, suggest furniture, and support users in making confident choices.

Learning directly from the market we serve is essential.Canada is not just a launch market for iDecor. It is a design culture we respect and learn from.

Learning from large-scale furniture displays that balance choice with simplicity

This trip reinforces one belief we hold strongly: Great interior design starts with understanding how people actually live, move, and choose.

More insights coming as we continue shaping iDecor for the Canadian market.